San Juan man is H-E-B Primo Pick finalist

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SAN JUAN, Texas – A San Juan man is one step away from winning an H-E-B contest which is worth $70,000 in cash prizes along with a coveted spot on H-E-B store shelves.

Freddie Gaitan is the inventor of Lickstrips, a dressing for adult beverages and other snacks.

Gaitan is one of the 20 finalists for the 6th annual H-E-B Primo Picks Quest for Texas Best.

Gaitan will head to Houston next week to showcase his Lickstrips which come in three different flavors including Spicy Mango, Classic Cancun Lime and Spicy Pepper Lime Caliente.

“And that same day when I saw that beer dressed, that’s when it hit me. I mean there has to be a better way, right? and a more classier way and more cleaner way, a more flavorish way and that’s why Lickstrips was born,” says Freddie Gaitan, inventor of the Lickstrips and finalist in H-E-B Promo Picks.

Gaitan added that it’s taken four years of hard work and sacrifice to get Lickstrips to this point, and he knows he is going to bring the big prize home to the Rio Grande Valley.

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