Valley City Earns Certified Scenic City Award

Local News

The City of Pharr is receiving statewide recognition for its commitment to high quality scenic standards. KVEO’s Amy Martinez tell us how their improvements are helping attract people and businesses from across the country.

Cristina Garcia, City of Pharr Senior Planner, “It’s important because that way not only our citizens, but also other cities know that we are also working hard in improving the citizens’ quality of life.”

In 2016 the City of Pharr applied for a Certified Scenic City Award. The non-profit program recognizes cities for their improvements to public spaces and roadways. Now the city has worked its way up to Silver Status.

Cristina Garcia, “This will help new development come in, with better aesthetics, better green area, to make it look more presentable and beautified.”

Business owners are already taking notice.

Claudia Bajos, small business owner says, “We have different very known businesses around us. So that helps us, since we’re a new brand here, that helps us for other people to see us and to get curious about us and come into our business.”

Claudia and her husband, Roel, looked at more than 30 locations for their Latin American restaurant. After checking out the city of Pharr, their decision was simple.

“We would go to different city halls to ask for information, and we found that the city of pharr was very business friendly. And that’s how we ended up here at this location, a great commercial area, where everybody has been nice to us.” Says Claudia Bajos.

It’s success stories like Claudia and Roel that motivates the city to continue making improvements and attracting visitors.

“The trail systems also and bike riding and all that. We’re going to try and improve that, so that way when we’re able to reapply again, we’re going to try and rank up as well.” Said Cristina Garcia.

McAllen and South Padre Island are the only two other cities in the valley who’ve been named Certified Scenic Cities.

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