Texas School Public Relations Association Awards Local School District

Local News
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The Mission Consolidated Independent School District Public Relations Department has received several 2017 Texas School Public Relations Association (TSPRA) Star Awards for excellence in school communications. The awards were announced at the TSPRA Star Awards Celebration held during the organization’s annual conference in Frisco, Texas.

Each year, TSPRA recognizes school communicators for outstanding work in both print and electronic media. Entries are judged by Texas public relations, marketing, video production, and graphics professionals using a standard set of evaluation criteria based on current professional industry standards.

A special set of billboards created as a part of a promotional campaign for the district’s Mission CISD Reads community literacy project with Alton, Mission, and Palmhurst, not only earned a Gold Star Award, but it was also selected as the Best of Category in the area of Advertisements-Other. 

The Mission CISD Public Relations Department earned a total of one Best of Category honor, five Gold Star Awards, three Silver Star Awards, and one bronze Star Award for items submitted for consideration. 

The Mission CISD ‘Reads’ resulted in Best of Category and a Gold Star Award for the billboards; as well as a Gold Star Award in the area of Image/Identity Package credited to Craig Verley, director of public relations and marketing and Aaron Cantu, graphic and media arts specialist. Also earning a Gold Star Award for Verley and Cantu was a series of billboards created as a part of efforts to advertise achievements of the district through the Alliance for a Healthier Generation. These billboards highlighted honors for being among America’s Healthiest Schools. Gold Star Awards were earned by Cantu for his creation of an Image/Identity Package for the Mims Elementary School minitropolis named Mustangville; as well as a series of college acceptance posters featuring college acceptance letters received by members of graduating high school seniors. 

Silver Star Awards were received by Cantu for the creation of the Mission CISD Reads logo that has been used in all aspects of this district/community literacy initiative and also for a special science fair logo used for this districtwide event. 

In the area of Video Promotional/Marketing, a special thirty-second video advertisement created with student vocals and computer animations earned a Silver Star Award for both Verley and Cantu. 
A Bronze Star Award was given for the 2017 Mission Collegiate High School Commencement Program.

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