General Mills to showcase new cereals at select Valley Walmart stores

Local News
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BROWNSVILLE, Texas – General Mills unveiling two new breakfast cereals and will be available at select WalMart stores in the Rio Grande Valley.

What’s a Fillows? A fun twist on breakfast cereal, Fillows are the only cereal to deliver a crunchy shell with a burst of crème filling in every bite. Available in two flavors, Hershey’s® Cookies ‘n’ Crème and Pillsbury ® Cinnamon Roll Fillows, it’s a brand new way to enjoy two classic treats. And, we think their crunchy outside, creamy inside flavors will have you jumping out of bed before the alarm goes off. Your latest obsession will be available at nearly 1,700 Walmart stores. The MSRP for a family sized box is $3.98.

Talk about something new to wake up to! You can find it beginning next week.

To celebrate the launch of Fillows, General Mills is hosting in-store demos (look for the “Cereal Café” signs) at Brownsville/McAllen/Mission area Walmart stores on May 20-21. Lucky customers can get their fill and be among the first to experience the new line at the following stores:


  • 12:30-6:30 p.m. May 20     Store #5165  1421 W. Frontage Road          Alamo, TX
  • 12:30-6:30 p.m. May 20     Store #1000  2721 Boca Chica Blvd.             Brownsville, TX
  • 12:30-6:30 p.m. May 21     Store #456    3500 W. Alton Gloor Blvd.      Brownsville, TX
  • 12:30-6:30 p.m. May 21     Store #4112  2205 W. Ruben Torres Blvd.   Brownsville, TX
  • 12:30-6:30 p.m. May 21     Store #3886 4101 S. McColl Road                 Edinburg, TX
  • 12:30-6:30 p.m. May 21     Store #397    1200 E. Jackson Ave.                McAllen, TX
  • 12:30-6:30 p.m. May 20     Store #3320  215 E. Mile 3 Road                   Mission, TX
  • 12:30-6:30 p.m. May 21     Store #395    2410 E. Expressway 83            Mission, TX
  • 12:30-6:30 p.m. May 21     Store #1041  1310 N. Texas Blvd.                  Weslaco, TX

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