Today is Three King’s Day, or as it’s known in the Hispanic culture, Dia de Los Reyes Magos. And the day isn’t celebrated without that Rosca bread.
H-E-B’s across the nation baked thousands of Roscas. And we got to witness the blessing of the bread at the H-E-B in Brownsville.
Upon breaking the bread, anyone who gets the plastic Baby Jesus is meant to throw a party for their family in February.
Jimmy Garcia, H-E-B Operations Leader, “How many stories do we have out here right? Growing up with your mom with your grandma, abuelita y abuelito sharing the Rosca on the Seis de Reyes. We felt it’s a great opportunity for us and then today right is sharing this great Rosca with our customers, our partners, really tie it all together.”
Amanda Garza, H-E-B Bakery Manager, “It’s a lot! Definitely, enough for everyone. We have plenty for everybody to come and celebrate and provide for their families definitely.”
Many bakeries such as H-E-B will be selling the Rosca even through tomorrow. And remember, if you get that plastic Baby Jesus, a party is due!