Brownsville moviegoers may now purchase alcohol at the concession stands.
Along with popcorn, candies and soft drinks, the Brownsville Cinemark at Sunrise Mall is one of the select locations that now serve alcohol. The site has been selling for about a week.
Cinemark’s Communication Department said that this decision is about adding choices for its customers.
Bryan Jeffries – VP of Marketing/Promotions said, “They are still coming to see the movies first. When they’re at the theater, then they’ll add this to their concession order. But it’s rare they are coming because there is alcohol there. But they do like it as one of their choices.”
Employees serving the alcohol are certified to handle alcohol. The initiative has not been implemented at all locations.