Some stores are staying open on Thanksgiving day to lure die-hard shoppers.
Retailers are hoping bargain hunters will gobble their turkey dinner quickly on Thanksgiving Day.
What was once considered a day to spend with family, watching football, counting blessings, and eating turkey and all the fixings is no longer a sacred day in the eyes of retailers.
First it was Wal-Mart, Sports Authority, and Big Lots that stayed open on Thanksgiving.
Last year Gap Inc., Banana Republic, and Old Navy decided to try opening their doors for customers on Turkey Day.
It was so successful, the three stores are doing it again this year.
"Gap Inc. heard from it's customers that customers were interested in getting an opportunity to get a head start on their holiday shopping and so what a better day to get it started on Thanksgiving Day," said Blake Devillier, District Manager for Banana Republic. "On Thanksgiving, we'll open from 9 a.m. to 8 p.m. Then we'll reopen at midnight and all of our stores will have special promotions."
For the first time ever, Toys R Us and Sears will open their doors before Black Friday, on Thanksgiving Day.
Sears will open from 7 a.m. to noon, to give employees time to spend with their families.
Some retail experts say it's a desperate attempt by retailers to boost struggling sales.
All above mentioned stores say the bargains will be worthwhile, but it's a trend not everyone appreciates.
"I think it's a little too much commercialization," said Jennifer Bonner, a holiday shopper.
"It's just an excuse for people to get more money out of us. There's no reason why you can't shop the next day," said Elizabeth Spiefwack, who planned to spend all of Thanksgiving Day at home with her family.
Others, however, say it's a great idea, because there isn't much do after the Thanksgiving feast.
"I think it's great because, you know, you eat, you're at home with your family and after that you want to go out and do something fun," said Lourdes Nedrelow, who plans to take advantage of the Thanksgiving Day sales.