Retailers are already setting their sites on Black Friday shoppers.
We're just weeks away from the biggest shopping day of the year: Black Friday.
Retailers are hoping a few sweet deals will put shoppers in the mood to spend a little extra cash on presents.
Luis Alcala is browsing the aisles of Best Buy thinking about what to put underneath his Christmas tree this year.
"The economy is getting a little bit better and I think we're going to do a little bit more shopping this year," he says.
Analysts predict luis won't be alone.
The National Retail Federation expects holiday retail sales to increase by 2.3 percent to $447 billion dollars.
"We know that we're comparing ourselves to pretty tough years, the last two years, and we know that the economy in general is more stable than it was those two years," says the NRF's Matthew Shay.
Retailers are getting ready.
"We've already had an influx of people coming in here as of now so once Black Friday comes around we're going to have so many people gearing up for it," says Best Buy's Christina Moon.
They're gearing up with great deals.
Walmart is already discounting a lot of their toys before the holiday season.
Target will do the same by discounting half of their toys in weekly advertisements.
Although Best Buy hasn't come out with their holiday deals just yet, the retailer knows what will be the hot sale items this year.
"I think with our new tablet PCs and Google TV's and our smart phones that we have, we're going to have so many people coming in," Moon says.
So whether you're an early bird or a last minute shopper, there will be plenty deals to be found.
If you are looking for an LCD TV, this holiday season may be a great time to buy.
Research firms expect the price to fall by about five percent.