Microsoft set to debut its new mobile phone operating system.
It was almost a year ago that Microsoft grabbed attention with the launch of its Windows 7 operating system.
Today, they're aiming for similar buzz and sales in the smart phone wars with the launch of Windows Phone 7. Large tile displays and clustered functions and content are just part of what Microsoft
hopes will separate their offering from the competition.
Microsoft's current mobile operating system has trailed the smartphone pack in recent years. The likes of the iPhone and Android-powered devices have grabbed increasingly larger shares of the market.
But a morning news conference in New York today is expected to reveal multiple manufacturers set to build Windows Phone 7 devices with AT&T among the carriers selling them.
Microsoft's new smartphone foray is expected to hit stores shelves in Europe first, possibly within two weeks, with U.S. availability by Thanksgiving.
Worldwide, Microsoft's current mobile operating system ranks 5th in market share behind Apple, Google, Blackberry and the leader, Nokia's Symbian system.