With Christmas retail sales down a disastrous 4 percent two years ago – to an uptick last year of only .4 percent -- analysts find it easy to avoid being overly optimistic about this year.
"We know that we're comparing ourselves to pretty tough years, the last 2 years”, said National Retail Federation President Matthew Shay. “And we know that the economy, in general, is more stable that it was those years."
The National Retail Federation is expecting to ring up a 2.23% increase in Holiday sales this year, matching the average annual increase over the last decade.
It's a bright projection for retailers as well as for those looking for work.
"Last year, in 2009, the retail industry created about a half-million temporary jobs. And every indication we've gotten thus far is that we're going to do that or even better than that this year", predicted Shay.
Retail sales have been up and down all year, so finishing stronger -- even if just slightly stronger – is sill better than the alternative.