Women open green salon to treat people with head lice.
Michele Barrack says personal experience led her to her job: Ridding heads of lice.
Barrack says lice are so common she simply can't get to all the families who want immediate in-home treatment.
"People calling us non-stop all day long," she says.
Her salon, Lice Lifters, uses a two-step approach to killing the blood loving insects.
"It's a one time treatment and it gets rid of the problem in one hour," Barrack explains.
First, heads are treated with Louse Buster, a device that uses controlled heated air to kill lice by dehydrating them.
Next, hair is combed out using what the women say is a non-toxic, pesticide-free mousse, which dissolves the glue nits make to stick to hair.
Lice Lifters says their approach works better than over-the-counter and even some prescription shampoos because lice are becoming more and more resistant to the pesticides they contain.
Barrack and her partner Ileen Steinberg are hoping folks will be willing to leave the privacy of their houses for help.
They're banking on attitudes about lice changing.
"The embarrassment is disappearing. Everyone is talking about it," Barrack says.
Lice Lifters charges $175 for the louse buster plus a 15 minute comb out.
They'll do a head check for 25 dollars or sell you the products so you can do it at home.