A tech entreprenuer says he has invented the device that will block all ads.
We're all being watched...
Write an email, and shortly after, an ad pops up telling you where to buy that thing you mentioned.
One inventor says he has the solution.
The early days of the internet, dial up and low connections. Simple graphics, but Chad Russell says, in many ways, things were better.
It was page, text and pictures and that's it.
No pops up, no pre rolled video banners and things like that,
In other words, no ads.
Today, they're everywhere. Inescapable and sometimes annoying.
Of course, they pay for many of the great services we get for free but Russell has basically declared war on them.
At some point, it's gotten a bit much, and now this 31 year old high school drop out may be on the verge of shaking up the entire internet advertising industry.
Hi Kickstarter, my name is Chad and this is ad trap.
The idea kicked off with a video on the fundraising website kickstarter,where russell showed off his invention, called ad trap, that connects between your modem and router.
And one he says that blocks every kind of ad on a website.
I have one of the first units right here, it's pretty easy to set-up now lets give it a try.
Check out the video on the top without the Adtrap, you get an ad. On the bottom with the device connected straight to the video and the company says it works on any device.
There's no software to configure or settings, that was really one of the goals of the project to make it easy for people.
He wanted to raise 150-thousand-dollars, he wound up with well over 200.
Adtrap costs 139 dollars.
Based on early orders demand seems incredibly high.
I think the success of the product is really showing you how the general public feels right now about the state of advertising.
As for potential lawsuits from advertisers Russell is anticipating them and that's why he's already retained a prominent Silicon Valley law firm.