POSTED: Thursday, August 8, 2013 - 10:28am
UPDATED: Thursday, August 8, 2013 - 11:26am
"Dog TV" launched this month, nation-wide!
Feel guilty when you leave your dog home alone?
Well now canines nationwide have their own tv channel to keep them company.
After a successful test marketing, "DOG TV" launched this month nation-wide.
Who would sit and watch 3 minutes of a dog running through a cornfield? Not Ginger.
Jeanne Moos, "Look! It looks just like you. Look! Just like you."
No wonder it's just like her. It's DOG TV.
The first television network for dogs has just gone national on Direct Tv.
What's the target demo?
"Whenever there's a dog home alone we feel this is a perfect baby-sitter for these dogs," says Founder and Chief Executive Ron Levi.
The creators say they did three years of research on dog behavior, watching video from surveillance cameras set up in 38 apartments to see what dogs do when they're alone. And how they react to TV.
Levi says, "We learned a lot of dogs not too happy with barking noises. some got irritated and angry and anxious. whatever."
Romeo for instance gets so excited his owners can't even watch shows on Animal Planet. So DOG TV features almost no barking and just the occasional squeaky toy.
They've enhanced certain colors to make them more more visible to dogs since canines don't see as many colors as humans.
And there are three types of doggie programming: Stimulation, Relaxation, and Exposure to get dogs used to things like car rides and babies and thunderstorms.
DOG TV costs 5 bucks a month and at least your dog won't have to sit through erectile dysfunction ads.
Jeanne Moos, "Are there commercials?"
"It's commercial free its ad free. it's 24/7," says Ron Levi.
Forget channel surfing. Some trainers think DOG TV is silly, that it makes dogs hyper trying to make sense of stuff coming out of a box.
But the Humane Society recommends leaving a tv on if your dog has separation anxiety.
DOG TV is even being tested in veterinary clinics and shelters.
"Immediately dogs sat down and watched it," says Executive Director of Escondido Humane Society Sally Costello.
DOG TV's creators say some dogs are mesmerized while others can't be bothered.
"We don't expect dogs to sit all day and become canine couch potato," says Ron Levi.
Ginger became a couch potato without showing even the remotest interest in DOG TV. Unless she's dreaming of leaping through that cornfield.