POSTED: Friday, July 19, 2013 - 4:45pm
UPDATED: Saturday, July 20, 2013 - 10:15am
BROWNSVILLE, TEXAS (KVEO NEWSCENTER 23) — The Brownsville Convention and Visitors Bureau took its mission a step further when it launched the Brownsville Tourist Ambassador Program, or BTAP, just last year.
"It's a program that shows the citizens what there is to do in Brownsville, that is museums, attractions, sporting events, sporting facilities, etc."
But while the local history, events and attractions may capture the interest of out-of-towners, the program also appeals to locals.
"The program created its very own Brownsville Tourism Passport, which benefits both visitors and local businesses. Visitors have the opportunity to win prizes if they go to the various Brownsville attractions listed on the passport. On the flip side, local businesses gain popularity, and therefore, more business."
"The number one statement, uh, statement we heard from these people is, 'Wow, we didn't realize there was so much to do in Brownsville and so much to see. Great idea, I think you need to keep doing it."
If you can't get enough of Brownsville, you may be eligible to work exclusively with the tourism program.
"We want our-the people in Brownsville, the surrounding areas to feel free to contact us for a Brownsville Tourist Ambassador presentation, because we want everyone in Brownsville to become an ambassador for our city."
Reporting in Brownsville, Marty Watson, KVEO News Center 23.