You'll see more shoppers using their smartphones at the cash register this holiday season.
Retail experts expect smartphone-carrying Christmas shoppers to be as common as candy canes this year, and many will be using those phones to pay for their purchases.
"This is the first holiday season where digital wallets have really been deployed in force," says the Electronic Transaction Association's Jason Oxman.
Led by companies like Square and Paypal, mobile payment technology has taken off.
Even Bank of America offers their own card-swiping attachments.
But with credit card theft and fraud as widespread as ever some consumers might be asking "is it safe"?