Romney's references to women in Tuesday's debate have taken on a life of their own.
Governor Romney and women became a hot topic after Mondayâ€™s debate, where he talked about recruiting women for key positions in his administration. "It's the single mom who doesn't know whether they'll be able to put food on the table at the end of the week," said Mitt Romney, (R) Presidential Nominee during the debate Tuesday.
Governor Romney who made few references to women last night, after Tuesdayâ€™s debate comment that seems to have taken on a life of its own. "I went to a number of womenâ€™s groups and said: 'Can you help us find folks?' And they brought us whole binders full of women," said Mitt Romney, (R) Presidential Nominee.
The "binders" reference is going viral online and on the campaign trail. "Binders full of qualified women as if, my God, they exist. Binders! Folks, talk about out of touch,â€ said Vice President Joe Biden.
"We don't have to order up some binders to find qualified, talented, driven young women," delcared President Barack Obama.
New Romney ads aimed at women highlight those who worked for him. His campaign points out, Massachusetts womensâ€™ groups applauded the Governor because almost half his appointees were women.
The latest Reuters-IPSOS poll shows President Obama won the last debate by a 15% margin.
But Mr. Romney's supporters say it's not the "binders" comment voters will remember. "It will come down to jobs - there's no doubt about it," said Brunswick, Ohio resident Mark Bedenick.
Tracie Potts, NBC News.