Democrats get fired up after a rousing set of speeches including one by First Lady Michelle Obama.
Some called it electric. The crowd was on their feet, several times. Michelle Obama "wowed" Democrats last night with speech focused on family values.
Aides say the First Lady knew exactly what she wanted to say. It was a fiery kickoff to the convention... Followed by another popular Democrat here tonight.
Democrats bring in their heavyweight tonight... Former President Bill Clinton.
The only person more popular in a recent gallup poll -- Michelle Obama.
She brought democrats to their feet last night with a rousing speech about decisions based on family values. "In the end, for Barack, these issues aren't political - they're personal. Because Barack knows what it means when a family struggles," said the First Lady.
A message aimed at women. "He believes that women are more than capable of making our own choices about our bodies and our health care. He didn't care whether it was the easy thing to do politically - that's not how he was raised - he cared that it was the right thing to do," said the First Lady.
Not once did she mention Mitt Romney. But plenty of others did. "Here's what we're going to say to Mitt Romney in November. We're going to say, "No!â€ said Julian Castro, (D) San Antonio Mayor.
"If Mitt was Santa Claus, he would FIRE the reindeer and outsource the elves,â€ said Ken Strickland, (D) former Ohio Governor.
The woman who fought to make sure women don't earn nearly a quarter less than men. "Maybe 23 cents doesn't sound like a lot to someone with a Swiss bank account, Cayman Island Investments," said Lilly Ledbetter, Women's equality activist.
Romney... Under attack... As Democrats prepare to nominate their president, Today.
Tracie Potts, NBC News, Charlotte, North Carolina.
Critics say the entire first day focused mostly on social issues and little on the issue polls show voters care most about: the economy, and the national debt.
Tracie Potts, NBC News.