Both President Obama and Mitt Romney are fighting for the Hispanic vote.
Hispanics made up 9% of the vote last election - maybe more this time. President Obama is on track to win a majority of Latino votes again - but this time, not without a fight.
The campaign is in full swing today, as President Obama heads to Baltimore and Philadelphia.
As Mitt Romney campaigns in Florida Pro-Obama groups will roll out a four million dollar advertising campaign targeting Hispanic voters in Florida, Nevada, and Colorado.
The ad criticizes Romney's work at Bain Capital. Analysts say Romney will fight back. "Mitt Romney is going to say is: 'Do you like this Obama economy? Do you want some more of that for four more years?" said CNBC Chief Washington Correspondent John Harwood.
In fact, that was his message last week. "Hispanics Americans, in large measure, have looked to entrepreneurs and innovators and small business to get going. But this has been such an anti, anti-small business, hostile small business environment,” said Mitt Romney, (R) Presidential Candidate.
Romney hopes to win Hispanic votes by hitting President Obama hard on the economy. "What we've seen coming out of the worst recession since the Great Depression is that, in slow increments, us being able to make progress," said President Barack Obama.
But Hispanics say they're not going to let the electorate forget Romney’s attacks on immigrants. "We're not gonna stand for it. This is not fair and that we are listening and paying attention and we're gonna participate," said Eliseo Medina, SEIU.
Tracie Potts, NBC News.