Children are mistaking colorful laundry detergent pods for candy.
Take a stroll down the laundry detergent aisle and you'll see a new product on store shelves.
Proctor and Gamble, owner of Tide, is just one company selling small colorful cubes that pack a big punch of cleaning power, but they also pose a huge health hazard for curious children.
"Like any household product, they need to be kept away from inquisitive little hands," said Paul Fox of Procter and Gamble.
These single dose stain fighters are now making their way into more than just your washing machine.
"These items are clearly more dangerous than your typical laundry detergent," said toxicologist Kurt Kleinschmidt.
Poison control centers nationwide are reporting an increase in calls about children under the age of five swallowing these pods.
And toxicologist Kurt Kleinschmidt says within a matter of minutes, you'll see those symptoms which include rapid vomiting, nausea, coughing, and difficulty breathing.
"27 percent of people exposed to a standard laundry detergent will see symptoms. With these pods, it was like 76%," said Kleinschmidt.
Proctor and Gamble shares these concerns.
"Store them on a high shelf, out of reach," said Paul Fox.
If you think a child has been exposed to a laundry detergent packet, call your local poison center immediately.
So far there have been no reports of deaths, but if not treated immediately, children are greatly at risk of fatalities.