Study finds lots of people fake cell phone calls to avoid real conversations.
A new report claims 13 percent of cell phone owners have pretended to be on the phone to avoid talking or acknowledging someone nearby.
While pretending to talk on the phone may seem like cheating, some people say it's a fair way to avoid an uncomfortable situation.
"I think that it just happens that the cell phone is a very handy excuse to say 'I'm so sorry I'd love to talk to you, but not now.' Because, rather than to say look 'I'm in a hurry, I've got a doctors appointment,' or some of the old excuses before the cell phone," says psychologist Dr. Richard Levak.
Dr. Levak says there's nothing wrong with delaying certain interactions until you're ready.
But fake talking of the cell phone...
"Well it is ironic that cell phones are there to keep us all connected and here we are occasionally using a cell phone to stay disconnected," he laughs.