Restaurant chains promise healthier options for kids.
Kids menus at some of America’s biggest restaurant chains are about to get a bit healthier.
Burger king, Chili's and Denny’s are among nineteen big name eateries lining up in a new program called Kids Live Well.
"Instead of picturing French fries, we eliminate that. We picture more of the healthier options, like apples, broccoli, salads… those sorts of things," said Dave Coltrin of Denny’s.
Burgers and fries are not disappearing, but now they'll have some competition.
"Everywhere in America where you go out to eat there should be healthful options available, and that's really the direction i think that this industry is headed," said Dawn Sweeney of the national restaurant association.
McDonald’s is noticeably absent, but says it's still committed to what it calls balanced menu options.
Consumer advocates want more than a few menu changes.
"If the restaurant industry today had announced they were going to make half of the options on the children's menu healthy, i would be so enthusiastic. That would really help parents find good choices for their kids," said Margo Wootan of the Center for Science in the Public Interest.
The industry hopes to make a point with young customers.