Understanding The She-conomy
As the economy moves from manufacturing to service and management, women are emerging as a dominate force.
Maria Trakas Pourteymour looks over every detail of her four Luna Grill restaurants.
Maria grew up in the restaurant business and says women haven't always been taken seriously.
"As a women you definitely have to work harder to hear your voice heard," she says.
But that's changing.
"Women are becoming the dominant force in the economy," says San Diego State University marketing professor George Belch.
Belch says the influence of women in today's economy is so profound it has its own name: she-conomy.
Today women out number men on most college campuses and are equal to men in the workforce.
Studies show that women could soon make up a greater percentage of white collar professionals.
"We are moving from a manufacturing economy to more of a service and a management economy. And as we move there women are better trained to take on those particular positions," Belch says.
The she-conomy is becoming so widespread that some people are actually concerned that men might be left behind.
"Young men aren't as motivated, there not working as hard. They're not going to college at the same rate that women are and we are just seeing this fundamental shift," Belch explains.