TxDOT campaign,Toma> Maneja> Cárcel, aimed during Dies y Seis holiday
POSTED: Tuesday, September 3, 2013 - 11:20am
UPDATED: Wednesday, September 4, 2013 - 7:55am
AUSTIN, TX (TxDOT) — With the Mexican Independence Day weekend approaching, the Texas Department of Transportation reminds travelers to appoint a sober driver and stay safe during a time that historically sees an increase in the number of alcohol-related crashes.
TxDOT’s awareness campaign, Toma> Maneja> Cárcel, aims to reach the state’s growing Hispanic population, which annually accounts for 38 percent of all alcohol-related crashes. Those numbers climb even higher among young Hispanic males ages 18-34 who annually account for nearly half (47 percent) of all alcohol-related crashes involving adult male drivers in that age group.
This year’s Toma> Maneja> Carcel, campaign includes Spanish-language TV spots featuring testimonials from Hispanic drivers who were convicted of driving under the influence of alcohol. These spots are airing around key holidays, including Dies y Seis.