Consumers Using Twitter for Company Service Complaints
POSTED: Tuesday, July 7, 2009 - 8:27am
UPDATED: Thursday, February 25, 2010 - 11:33am
Consumers are calling on a growing social network to make complaints and companies are listening.
Many people are using Twitter to complain about problems they're finding while traveling and they are getting quick responses. The social network, as you may know, allows users to broadcast short messages about anything and since companies are increasingly using Twitter to promote themselves, they responded quickly when users make complaints.
JetBlue, for one, has more than 770,000 followers and says responding to complaints on Twitter by directly messaging a customers tends to be one of its biggest opportunities to make those who have a complaint happy.