"Swamp Seeds" Take Root
Louisiana woman's crawfish-flavored "Swamp Seeds" sunflower snack is a big hit.
You can have it boiled, fried and in all kinds of dishes, but a local woman is putting a new spin on how to get your crawfish fix.
Swamp Seeds are a new snack with a Cajun twist.
Cathy Bryant is the co-creator of Swamp Seeds. She perfected her recipe in her kitchen.
"It's like a party going on in your mouth. It's a perfect match between sunflower seeds and Cajun boiled flavor," stated Bryant. "In the beginning, I'd cook up the seasoning and apply it to the seeds in a homemade fashion. Family, friends and everybody were like, 'Wow, that is good.'"
Soon enough it was out with the Ziploc bags and into more marketable packaging.
"I asked my son to draw something fun with a Cajun theme. I put the bag in front of a distributor, and they said, 'Wow, if the product tastes as good as the bag, you've got a hit!'"
The seeds became a hit almost instantly.
"During the first month, sales were approximately 5,000 bags; that was October 2011. By April 2012, 90,000 bags were sold; we are saturating Louisiana fast," Bryant says.
Read more: http://bit.ly/WunjRZ