Sign Designed to Point Shoppers to Bass Pro Shop

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Friday, November 4, 2011 - 9:50am

HARLINGEN - This way to Harlingen and bring your wallets, that's the intent of a newly erected sign over the eastbound lanes of U.S. 83 near the highway 77 interchange.

The sign is designed to point motorist and their money toward the soon to be opened Bass Pro Shop. That franchise will bring hundreds of jobs and ultimately millions of dollars to the city's economy. The sign was provided by the Texas Department of Transportation at no cost to the city. Harlingen leaders have long complained that there aren't enough signs guiding travelers to Harlingen.

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