Online survey developed to determine UTRGV school colors and mascot

Online survey developed to determine UTRGV school colors and mascot
The University of Texas System
Wednesday, July 23, 2014 - 3:29pm

Guy Bailey, president of The University of Texas Rio Grande Valley, announced today the development of a new institutional wordmark for use in the university’s academic and administrative print and digital publications, many of which need to be produced now to reach new, prospective students for the 2015 entering class.

The colors and design of the institutional wordmark are subject to change once official university colors have been selected. The process to select school colors and a mascot has just begun, and students, faculty, alumni and community members now are being asked to give suggestions and comments via an online survey at

In addition to the effort to gather public comment through the survey, Bailey also announced the formation of two new committees to help recommend athletic logos, a mascot and school colors.

One committee will be made up entirely of student leaders from UT Brownsville and UT Pan American and will be chaired by student government presidents Eréndira Santillana from UTB and Alberto Adame from UTPA. The other committee will be composed of faculty, staff, students and alumni and will also be appointed by Bailey and chaired by Santillana and Adame.

The University of Texas System has engaged a national expert with significant experience and a successful track record in rebranding and logo development for universities and professional sports teams. The expert will meet with the UTRGV committees and guide them through the process of developing the concepts.

“So many important initiatives are underway as we move forward in launching UTRGV in just one short year,” Bailey said. “School colors and a mascot will instill pride and excitement in students and future alumni of UTRGV. This is an extraordinary opportunity for all of us, and I am grateful for the engagement and support of the UTB and UTPA communities in this important process. I’ll look forward to presenting our recommendations to the Board of Regents at the appropriate time.”

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