Lowes Fallout Continues

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Wednesday, December 21, 2011 - 11:04am

Religious leaders present petition against decision to pull ads from "All-American Muslim".

It's a petition religious leaders in Charlotte, North Carolina say that has around 200,000 signatures urging Lowe’s to reconsider pulling its ads from the TLC show “All American Muslim.”

A group came to the company's Mooresville headquarters to hand deliver it.

The home improvement store recently pulled its ad from the show that chronicles Muslim Americans, prompting nationwide protests outside its stores.

“Our decision was based not on the show itself, not the content at all. It was based on the controversy that had emerged around the program itself,” Lowe's spokeswoman Chris Ahearn said.

Religious leaders say they believed Lowe’s pulled the ads after pressure from an anti-Muslim extremist group.

But after Lowe’s executives unexpectedly invited the religious leaders in to talk on Tuesday, the pastors say they have a better understanding of the company's decision making.

“I think many of us would love for Lowe’s to have continued ads, to have continued to support that community. But they have talked with us about their support of diversity. We read their values statement. So we're certainly appreciative of that stand,” said Rev. Russ Dean of Park Road Baptist Church.

“We appreciated the opportunity to listen to what they had to say and also to share the truth about how our advertising decision was made, which was not influenced by any single organization at all,” said Ahearn.

 

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