The world's biggest search engine introduces a new way to buy and share digital songs.
The driving force behind android smartphones began offering its users digital music Wednesday, ramping up the competition with apple and its best-selling iPhone.
Google Music will offer about 13 million tracks for sale at prices similar to iTunes.
It will also offer free cloud storage of up to 20 thousand songs for streaming.
That's in contrast to the 25 dollar a year charge for online song storage with iTunes' Match service.
But cnet.com's Molly Wood says it's also about pushing Android users to Google Plus, the company's social networking rival to Facebook.
Google Plus will allow users within its network to share songs purchased through Google Music for free.
"I think a lot of Android users were buying music on Amazon and so if anyone's going to get hurt here, it's probably Amazon," said Wood.
Consumers will decide who's left singing the blues.