Food Trucks Get Fancy
POSTED: Monday, October 31, 2011 - 7:47am
UPDATED: Friday, November 4, 2011 - 2:52am
Custom food truck builder helps chefs' dreams come true.
Food truck fare is getting more exotic and high-brow, and the chefs turning out that food are not settling for a standard taco truck or hot dog stand.
Luis Soto of Hayward-based U.S. Catering Trucks is helping chefs and foodies create the kind of kitchen they need in that tiny food truck space.
"I can tell you 99.9 percent of the trucks in the last 30 years were to sell Mexican and American food," Soto said. "For the last three years we haven't made any of those trucks. Now it's concepts for fried chicken, indian food, for beer and wine."
Sarah Bauer-Mokaves said she and her husband are professional chefs who were looking for a way to make their dreams of a restaurant come true.
Their Blast-Off Truck was customized from a linen truck.
"We built it from scratch, we designed it ourselves," said Bauer-Mokaves, who's favorite part is the back that lifts all the way up. "You can literally hose down and scrub every inch of the truck. That's important for me as a chef."
That's just one of the unique requests that Soto has gotten.
He installed a naan oven imported from India in one truck an put in a $10,000 pressure fryer in another.
Audrey Kramer's Sweet Treat Stop is more than a cupcake truck, it's a full-fledged mobile bakery.
For that, the Le Cordon Bleu-trained pastry chef wanted a precision kitchen.
"I have these two phenomenal convection ovens and they work beautifully. I mean perfection," Kramer said.
The cuisine is not the only thing that's changing.
So are the requests from clients who aren't always trained chefs.
"It's totally, totally different," Soto said. "I mean different kinds of customers from engineers to real estate agents, architects getting into the catering trucks."
Architect-turned-chef Tim Setiawan's says customizing the outside of his creation ArkiTruck was as important as customizing the kitchen.
His truck has a sound system.
Others have plasma screens and elaborate lighting.
"It's kind of the feel I want, but it's also, you're coming here to eat good comfort food and get a good ambiance," Setiawan said.
That attention to detail is good for business.
US Catering Trucks went from building about six trucks a year to building two or three a month.
For that, Soto hired eight more workers.
They've built trucks for customers around the Bay area, but also in Oregon, Washington, Arizona, and Las Vegas.
While the trucks are a good alternative for people not ready or able to commit to a traditional restaurant, the trucks are quite an investment as well.
A base-model truck costs about $60,000.
Add in the bells and whistles and the tab can quickly run over $100,000.
At the end of the day, the kitchen is just a kitchen and what really matters is the food.
"My favorite feature of my truck is my food," said Patrick "Cookie" Clark of TheGrillStars.com.
Soto's crew is building Clark's second truck, which will be a little fancier than the first.
More than one of Soto's clients said he made their dreams come true.
Soto said it works both ways, especially when he sees them at work, serving up the food they love.
"When you see all those trucks in a line and you think, 'Oh, we built that truck or we fixed that truck for somebody,' you know, we feel proud, very proud when we see all of this," Soto said, "It's like a dream."