Facebook at Work

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Friday, June 10, 2011 - 1:04pm

In the last two years, the number of employers that allow social media access at work has increased by nearly 20 percent.

In an office where foozeball and ping pong are encouraged, Facebook is the new take on a workplace staple.

"It's kind of a universal watercooler. It's somewhere you can connect with friends and other companies at work. And it's not so much just you at the office. It's you and everyone else," said Palmer Phillips, an advertising executive.

At SQ1 ad agency in Dallas, their focus is social media, so prohibiting the occassional status update or tweet would be hypocritical to say the least.

But more and more companies are breaking down those virtual walls.

In the last two years, the number of employers allowing social media access to employees has jumped nearly 20 percent.

But how much is too much when it comes to the amount of time spent on these sites?

"If you don't see your boss on facebook or twitter or linked in all day, i would be very cautious about doing it yourself," advised Ashley Waggoner of Robert Half International.

She also says it's also important to closely manage your network of friends and followers.

Categorize them as personal or professional contacts, avoid relationships with superiors and subordinates, and if you're posting on the job, make sure it's work related and positive.

At SQ1 there are few rules and even fewer problems.

"The majority of what people are doing when they go on the social networking sites is not only marketing us, but also our clients," said Carey Myers, Chief People Officer at SQ1.

And at the end of the day, a new take on old adage may be the best advice: Think before you type.
 

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