Car buyers not showing brand loyalty to automakers.

POSTED: Thursday, October 22, 2009 - 9:10am

UPDATED: Thursday, February 25, 2010 - 12:34pm

There's a noticeably reduced amount of brand loyalty among car buyers.

Back in the 80's nearly 80% of car buyers stayed with a brand once they bought a car, but so far this year, only 20% of car shoppers stayed with the same brand when buying a new car. As a result, automakers have had to shift how they market themselves, from an umbrella approach that promoted the brand, to more targeted approach to sell the types of models.

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