Car buyers not showing brand loyalty to automakers.
POSTED: Thursday, October 22, 2009 - 8:10am
UPDATED: Thursday, February 25, 2010 - 11:34am
There's a noticeably reduced amount of brand loyalty among car buyers.
Back in the 80's nearly 80% of car buyers stayed with a brand once they bought a car, but so far this year, only 20% of car shoppers stayed with the same brand when buying a new car. As a result, automakers have had to shift how they market themselves, from an umbrella approach that promoted the brand, to more targeted approach to sell the types of models.