Donna School Buses Will Become Mobile Billboards
POSTED: Tuesday, August 9, 2011 - 3:19pm
UPDATED: Wednesday, August 10, 2011 - 7:52am
School buses in Donna will be receiving a makeover within the next few weeks.
The Donna ISD will be the first in the valley to place advertisements on the outside of its school buses. The district will receive up to 55 % of gross revenue from the ads. Officials say its a way to make up for the this year's budget shortfalls. They also tell us they will be very selective as to which ads will go on the buses.
Assistant Superintendent for Support Services Fernando Castillo says, "There's some laws and regulations that need to be adhered to such as no tobacco, alcohol, no political advertisements, no gambling or anything that's sexual in nature."
Officials expect to get up to $40,000 in revenue this year alone. The money will go directly to the district's transportation department.