Bottoms Up

Tuesday, February 8, 2011 - 10:14am

Risque billboard raises Atlantic City eyebrows.

A billboard on the Atlantic City Expressway bearing larger-than-life buttocks covered only by a few beads has some residents up in arms.

More than 100,000 people drive by the controversial billboard every day.

Many are outraged, saying that the image, an advertisement for the new Moonshine Follies musical at Resorts in Atlantic City, is borderline pornography.

Keisha Howard of Pleasantville, New Jersey was horrified when she drove by the daunting derriere for the first time with her 1-year-old daughter and 4-year-old son.

"I didn't want him to see anything like that and there really was nothing I could do to stop him from looking at the billboard," said Howard.

Dennis C. Gomes, owner, president and CEO of Resorts Casino Hotel doesn't think the billboard is scandalous at all.

"The billboard is representative of the show and is no more provocative then many television shows," Gomes said in a statement. "Atlantic City is very much an adult destination that continues to evolve in all facets including entertainment."

As long as the billboard is on the expressway, Howard will be driving a different route into town.

"My kids are learning what's normal and what's not normal and I don't want them to look at this picture and think that it's normal, because it's not normal," Howard said.

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