The release of the new iPhone means that the companies that develop apps will see a huge upsurge in business.
Bump co-founder Jake Mintz, walking through his quickly growing company, is about to get even busier.
Bump an app that lets you literally bump phones to share data and photos, always gets a ton of downloads when people buy new iPhones.
"Most of our distribution has come from people wanting to do a futuristic thing with their phone, like they just got this brand new awesome phone. It can do things they never imagined it would do, and I wanna do all those things right away. One of the first things that comes to mind is bump. I wanna just bump a photo that my mom, my sister, or my brother who is standing right next to me," said Mintz.
Bump is part of a whole ecosystem based around the iPhone.
Apps, software, even storage.
Which is where box.net comes in.
It's offering 50 gigabytes of storage, enough to store a million documents, to anyone with their app, prominently featured in the apple app store.
"The future is all about mobility, being able to get to information from anywhere, being able to work on the caltrain, being able to work on the bart, being able to fly anywhere and being able to get to your information and we're trying to help power that kind of world," said box.net CEO Aaron Levie.
A world where people are bumping their iPhones by the second, getting ready to get their hands on the newest model.